Identity / Digital / Print

Visual identity concept for London-based architectural practice, Green and Teggin Architects.

The brief was to refine reduce and introduce a colour palette that evokes natural elements & seasons as well as introducing their tagline; Personalise Your Space, boldly in to their messaging.

Damian Herrington brand identity.

The wordmark has been reduced to its most important necessary components, their surnames. The ampersand on their previous wordmark has been dropped in order to further refine and simplify. Bringing both surnames together is to symbolise and convey that they’re not just some other two-person company, that they are simpatico in life and work. This subtlety re-enforces that their relationship, their partnership feeds in to the collaborative process with their clients.

Damian Herrington brand identity.
Damian Herrington brand identity.

The supporting graphics and colour palette provide a consistent memorable identity across any visual platform. Simply using ‘Personalise Your Space’ in a playful manner re-affirms their company message and does so in a way to diffentiate and standout. By removing the space around 'Personalise Your Space' and halving it. It then becomes a frame for the space. The space being the extension or addition to the property for whatever your personal needs require.

Photography and architectural drawing by Green & Teggin Architects. Office image via Unsplash.

Damian Herrington brand identity.
Damian Herrington brand identity.
Damian Herrington brand identity.
Damian Herrington brand identity.
Damian Herrington brand identity.
Damian Herrington brand identity.
Damian Herrington brand identity.

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