BRR GROUP

SELF-INITIATED VISUAL IDENTITY FOR RESIDENTIAL AND COMMERCIAL PROPERTY DEVELOPMENT COMPANY BRR GROUP.

PROCESS & RATIONALE

THE CREATIVE DIRECTION WAS CONCEIVED FROM THEIR VALUES: CURIOSITY, COLLABORATION AND TOGETHERNESS. THIS IMPLEMENTATION WAS SYMBOLISED AS TWO ABSTRACT EXPRESSIVE SHAPES THAT WOULD ENCAPSULATE THOSE UNDERPINNINGS. AS SEEN FROM A BIRDS-EYE POSITION, TWO PEOPLE COMMUNICATING FACE-TO-FACE; A DYNAMIC MOTION OF CO-WORKERS, CONTRACTORS OR CUSTOMERS AND BRR GROUP WORKING COLLABORATIVELY TOGETHER.

THE CURVATURE, THE SPACING AND THE ABSTRACT HEADS SUBTLELY FORM SINGLE QUOTATION MARKS, THIS CONVEYS THE IMPORTANCE BRR GROUP PLACE ON COMMUNICATION AND COLLABORATION. IN ADDITION THEIR WORD MARK IS UNDERSTATED AND REASSURINGLY STRAIGHTFORWARD. THE LETTER 'O' HAS A GAP TO ASSIST AS A VISUAL SUBSTITUTE OF THE SYMBOL PARTICULARLY WHEN THE WORD MARK STANDS ALONE TO REINFORCE COLLABORATIVE PARTNERSHIP.

BRR GROUP symbol & word mark featured image lockup.
Image to assist in the visual identity project, BRR GROUP. Three men discussing architecture plans.
BRR GROUP symbol highlighting hidden single quotation marks.
BRR GROUP iPhone app icon mockup.
BRR GROUP mockup of a construction hard hat.
BRR GROUP mockup of their A4 letterhead.
BRR GROUP mockup of the front of the business card.
BRR GROUP mockup of the back of the business card.
BRR GROUP construction site entrance mockup.
BRR GROUP advertising poster mockup.
BRR GROUP billboard mockup.
BRR GROUP mockup of a large building under construction wrapped in a protective netting with applicable logo and word mark on the front and side.
BRR GROUP Instagram mockup of three individual stories.