BRR GROUP

SELF-INITIATED VISUAL IDENTITY FOR RESIDENTIAL AND COMMERCIAL PROPERTY DEVELOPMENT COMPANY BRR GROUP.

PROCESS & RATIONALE

THE CREATIVE DIRECTION WAS CONCEIVED FROM THEIR VALUES: CURIOSITY, COLLABORATION AND TOGETHERNESS. THIS IMPLEMENTATION WAS SYMBOLISED AS TWO ABSTRACT EXPRESSIVE SHAPES THAT WOULD ENCAPSULATE THOSE UNDERPINNINGS. AS SEEN FROM A BIRDS-EYE POSITION, TWO PEOPLE COMMUNICATING FACE-TO-FACE; A DYNAMIC MOTION OF CO-WORKERS, CONTRACTORS OR CUSTOMERS AND BRR GROUP WORKING COLLABORATIVELY TOGETHER.

THE CURVATURE, THE SPACING AND THE ABSTRACT HEADS SUBTLELY FORM SINGLE QUOTATION MARKS, THIS CONVEYS THE IMPORTANCE BRR GROUP PLACE ON COMMUNICATION AND COLLABORATION. IN ADDITION THEIR WORD MARK IS UNDERSTATED AND REASSURINGLY STRAIGHTFORWARD. THE LETTER 'O' HAS A GAP TO ASSIST AS A VISUAL SUBSTITUTE OF THE SYMBOL PARTICULARLY WHEN THE WORD MARK STANDS ALONE TO REINFORCE COLLABORATIVE PARTNERSHIP.