Old Buoys Charcuterie logo mark

Old Buoys Charcuterie

The Brief

Old Buoys are a fictional authentic charcuterie situated on Hull's marina serving simple well-made dishes.

Outcome

The definition of buoy is "A float moored in water to mark a location". I really wanted to play on Hull's heritage with the water and how important the role of a buoy is.

This is reflected in the brand identity, the buoy logo being a symbol of direction it stands-out and is instantly recognisable.

Old Buoys Charcuterie logo mark single colour
Old Buoys Charcuterie crockery mockup
Old Buoys Charcuterie house wine bottle mockup
Old Buoys Charcuterie stationary stamp mockup
Old Buoys Charcuterie smartphone reservation app mockup
Old Buoys Charcuterie logo mark