Old Buoys Charcuterie logo mark.

Old Buoys Charcuterie

Buoy - verb - support, uplift :- to raise the spirits of

A personal project creating the visual identity for a charcuterie restaurant. The identity needed to be strong, a beacon for its clientele as well as being rooted to its environment, located on a marina by an estuary.

I included an abstract buoy symbol bright in colour to stand out and combined with a clean sans-serif typeface with two different weights allows for the design to be modern, understated without being too traditional or old fashioned.

The simplicity and scalability in the symbol coupled with the alternate mark makes merchandise a breeze: pins, stickers, tees, patches, plates or custom wine & beer bottles.

Old Buoys Charcuterie restaurant signage.
Old Buoys Charcuterie alternative logomark.
Old Buoys Charcuterie beer mat mockup.
Old Buoys Charcuterie glass signage.
Old Buoys Charcuterie wine menu mockup.
Old Buoys Charcuterie bottle mockup.