Daily Empowered Women

A project (https://www.instagram.com/dailyempoweredwomen/) initiated by Kelly Darcy that was launched on International Women's Day to represent and share female empowerment. The visual identity needed to reflect strength, unity and inclusiveness.

The final logo includes a simple icon of two abstract shapes, these shapes reference a number of different attributes relating to DEW, which include:

  • Birdseye view of two people embracing & talking
  • Partial silhouette of a face; hair and eye
  • Quotation marks to reinforce the question & answer conversation aspect

The icon design has been paired with a san serif italic typeface that shares the same weight as the icon and has a connection / relatable to the strong women in the project.

The final solution allowed the logo to be incredibly simple and versatile with enough abstraction for Kelly to tell the Daily Empowered Women story and get other women involved.

Photography within Instagram by Kelly Darcy
Daily Empowered Women logo mark
Daily Empowered Women logo mark single colour
Daily Empowered Women apparel, vest top mockup
Daily Empowered Women logo icon, Instagram page mockup
Daily Empowered Women logo mark de-construction
Daily Empowered Women tote bag mockup
Daily Empowered Women logo mark