Boone Bikes Co logo mark. Damian Herrington. Hull. East Yorkshire.

Boone Bikes Co

A self-initiated project creating the visual identity for Boone, a family-run bicycle shop selling core products as well as their own and providing a repair service in-house.

The brand identity needed to reflect movement or dynamism as a connection to cycling without being overly obvious, such as using a bike or a wheel icon for example.

For the identity a chain link icon was drawn; influenced by the chains task of transferring power to the rear wheel and propelling the bike forward. Rather than using a separate logo mark, the double o in Boone was replaced creating a custom word mark.

This chain link is also used as a symbol for other touch-points such as packaging.

Boone Bikes Co business card mockup. Damian Herrington. Hull. East Yorkshire.
Boone Bikes Co chain inspiration. Damian Herrington. Hull. East Yorkshire.
Boone Bikes Co delivery packaging mockup. Damian Herrington. Hull. East Yorkshire.
Boone Bikes Co paper bag mockup. Damian Herrington. Hull. East Yorkshire.
Boone Bikes Co wall based advertising. Damian Herrington. Hull. East Yorkshire.