Boone Bikes Co logo mark.

Boone Bikes Co

Boone are a fictional local bicycle shop selling core products and providing a repair service in-house and by the roadside as a Uber-like emergency service to members.

The brand identity needed to reflect movement or dynamism as a connection to cycling without being overly obvious, such as using a bike or a wheel icon for example.

For the identity a chain link icon was drawn; influenced by the chains task of transferring power to the rear wheel and propelling the bike forward. Rather than using a separate logo mark, the double o in Boone was replaced creating a custom word mark.

Boone Bikes Co logo mark single colour.
Boone Bikes Co chain inspiration.
Boone Bikes Co colour options.
Boone Bikes Co vehicle side livery mockup.
Boone Bikes Co vehicle rear livery mockup.
Boone Bikes Co logo mark.